A how-to video mean you don’t have to answer the same customer queries over and over again.

Do you ever feel like you’re stuck in a time loop, with the same emails landing in your inbox asking how to use your product or software?

And it’s not really an email you can ignore, since you want to give an incredible customer experience – but it’s really time consuming writing detailed and wordy instructions down.

In this situation, a how-to video might be the answer. Pre-empt those emails by adding the video to your website and social media. And if you do get an email, you can just send them a link to the video rather than spending ages on a response.

Plus when you’re marketing your product or software, it’s a great added benefit to be able to say there’s a full suite of professionally produced training videos you can watch to learn how to use it.


How-to videos for a physical product

This style of video might be useful for a product that needs to be maintained every so often, or you want to show people how to get the most out of it.

We’d arrange a filming session where I’d come to your business, and film someone demonstrating the product. High-resolution images and close-ups would be complimented by branded on screen graphics, resulting in a video so clear even my mother could follow it!

Don’t worry if you think your business might not look great on camera, for example if it’s a bit dark inside. My professional lighting gear can transform any space.


A how-to video for a software or app

These videos are normally comprised of screen recordings and animated on screen graphics.

To produce this, I’d ask you to send me a screen recording of the process you’d like to show (I can do this for you instead if you’re unsure). Then, simply tell me what is going on, and any bits you’d particularly like me to highlight.

I even use a magnification tool on the video, so that if there’s a button or something people often miss, I can make that element bigger on screen.

This is a video I made for NetworkIN at the start of the first lockdown. All of their networking meetings moved online, and they noticed that Mac users particularly were struggling with how to change the privacy settings so they could share their screen.

This video meant instead of taking each person through the steps individually, they could save lots of time by just sending the video.

Interested in a how-to video for your business? Get in touch for a free 30 minute consultation.