While it’s great to have a promotional video on your website as a first introduction to the school, many schools now get their best engagement with parents through social media platforms such as Facebook.
And you can use that strong school-parent relationship to your advantage when trying to boost pupil numbers. Parents will be speaking to other parents about what your school is like. If they really like you, they’re more likely to give an enthusiastic recommendation.
If you create engaging, high quality videos featuring your pupils, the parents are going to love and share those videos, which means more prospective parents will see them.
These videos need to be more concise for the shorter attention spans of social media. Here’s an example of one of ten social media videos which we produced for Grange Primary School in Shrewsbury.