As a charity, you’ll know that some of the biggest challenges to raising money are lack of awareness, limited budgets, and donation fatigue.
Depending on where they spend their time online, your donors are being asked for money tens of times a day. From social media to direct marketing, it’s tough for charities or fundraising efforts to stand out.
Whether as part of a yearlong campaign or a one-off fundraising event, a fundraising video is a brilliant way of breaking through the din. It beams a quick, concise but powerful “pitch” for your cause directly to your audience, plus it’s easy to engage with and share on social media.