Promotional video content that puts the student voice at the heart of your admissions marketing

Strong student recruitment and high admissions numbers are absolutely key to the success of an educational institution.

It allows you to invest in and improve your offering year on year. It means you can attract the best lecturers and course leaders. And a bustling college full of students creates a diverse and aspirational environment. 

When you’re looking to boost your student admissions numbers, professionally produced video content can have a transformational impact.

And at VideoHQ, the approach we take is to place the voice of your current students at the heart of your admissions marketing.

Student testimonial videos take the fear of the unknown out of the equation

If prospective students are hesitating over signing up to your college or course, it’s normally due to a fear of the unknown.

What will it feel like studying there? What will my career prospects look like afterwards? Is this the right move for me?

And of course, they’re not going to get those answers without taking the leap themselves… unless they hear from other people just like them.

That’s why video testimonial interviews with your current students are student recruitment marketing rocket fuel.

They’ve been through the same decision making process that your prospective students are in right now. They can relate to that. But they’ve got the benefit of hindsight, can pass their insights on.

They can give prospective students the confidence they need to take the leap to studying with you.

How we put students at ease when filming testimonial interviews

We totally understand that not everyone is comfortable being on camera. In fact, most of the people who we interview for videos have never been filmed before.

VideoHQ’s director Hannah Quinn used to be a BBC journalist and radio producer, so knows how to make the filming sessions feel relaxed and conversational, in order to get the best out of the interviewee.

All interviews are recorded question and answer style – there’s no script for anyone to stress about learning.

This means your current student gets a great experience from the filming session; and we get authentic, natural content which persuades prospective students to study with you.

VideoHQ director Hannah Quinn interviewing a testimonial interviewee on site at Direct Parts Ltd in Staffordshire

Don’t just take it from us

Hannah is a true professional and also extremely warm and approachable.

She is adept at putting everyone at ease and getting the very best footage.

We have been thrilled with the videos she has produced for us and they captured all the key messages we wanted to share with our viewers.

We have used a variety of videographers in the past and now would not go anywhere else and highly recommend Hannah.

Cavelle Priestley-Bird, Alliance of Leading Learning