Car parts retailer offers new steering components course for its customers

Staffordshire based power steering supplier Direct Parts Ltd has a new training video course to help their customers improve their skills.

The Cheddleton business decided to go forward with the project as a number of damaged units were returned that had been improperly fitted.

The twelve video course covers a variety of important topics, such as how to correctly remove the pitman arm from the steering gear.

The clear and concise training video series helps customers to correctly maintain the components. 

By using the proper equipment and not exerting undue force on the units, fewer parts will break which keeps the costs of the units down.


How we filmed the training video course

In the course, senior engineer Ian Roberts talks through and shows different processes for steering gear maintenance and fitting.

Therefore we decided to use two cameras. The first one remained fixed on the tripod, and this is the camera Ian looked at throughout the videos, so it would feel like he’s speaking to the customer directly.

The second camera was handheld and used for close ups of the process. With any training video course which shows a physical process, it’s essential that you can see really clearly what is happening.

We fitted Ian with a lapel microphone, which is crucial as a lot of the processes were really loud! Microphones are directional, so the closer you get them to the source of the audio, the clearer it will be. A lapel microphone clipped to the shirt meant you could clearly hear Ian’s instructions throughout, despite the noise.

The Direct Parts Ltd. workshop was turned into a video studio for the day with our professional lighting. There wasn’t much natural light in this space, and video lights ensure everything is properly lit, and that there’s no flickering on the video.

Finally, post-production of the video saw us edit the two streams of camera footage into one cohesive video, so that most of the time Ian is talking to the camera – but the close up shots are shown on screen when they need to be. Professional graphics were added at any point where the footage on screen needed explaining further.

These videos were then transcribed and fully subtitled. This is important for accessibility reasons, and also means that the transcripts can be used on the website page to boost the SEO.

Interested in a training video course to help educate your customers on how to use your products? Get in touch for a free 30 minute consultation.