A flagship piece of content that boosts your online presence, educates potential clients and drums up new leads.
Have you ever tried to explain what your business or organisation is about in 60 seconds or less? It’s no easy feat, especially when you’re also trying to squeeze in what makes you special, successful, reliable, exceptional, award-winning etc.
A promotional video is the perfect way to introduce a potential client or service-user to you, your brand, and your key messages – whatever your sector.
Video gets viewers immediately orientated with what you’re about and allows you to show off your best side without boring the viewer with facts and stats.
Browsers consistently engage with video more than text, especially when videos are professionally produced with high-res footage, snappy editing, and great quality graphics.
It’s also about building trust; with a promotional video, you’re basically telling your clients: “We care about how we come across and we want to elevate your experience with our brand.”